
Biel/Bienne, March 2004
Wenger Watch S.A.
WENGER watches: looking back
An ambassador of Switzerland and a symbol for Swiss Made quality, the famous Swiss Army knife is known all over the world. Wenger, established in 1893, has been one of only two official suppliers to the Swiss Army for more than 100 years Ð and still is.
About fourteen years ago, Wenger started developing its own range of watches. In the beginning, the USA was the exclusive market for these new timepieces, presented under the trademarks “WENGER” and “Swiss Military by WENGER”.
Wenger watches, with their characteristic logo incorporating the Swiss cross within a red square with rounded edges, literally conquered that market.
The features of the Swiss Army knife - versatility, excellent price/performance ratio functionality and reliability - can be found in every Wenger watch model, as well.
In October 1997, Wenger Watch S.A. started to build up a worldwide distribution network. Today, Wenger watches are represented in more than 80 countries on all continents. Besides the USA, Japan, China, Germany, Switzerland, Canada and Mexico are the main markets for Wenger watches.
The collection includes casual watches for everyday life, sports watches with specific features as well as ladies’ watches with a more fashionable approach. |
 |
|